Rise of Ad Blockers and why people are using it?
Ad Blockers have been a big problem for Advertisers and Publishers for a long time and the users of Ad Blocking programs are increasing day-by-day.
According to [GlobalWebIndex] (https://www.globalwebindex.com/) data, over 600 million users are employing some sort of Ad Blocking program while browsing the internet.
Ad Blocking programs have been in the news for a while now and they have been around for such a long time. I, personally am using one for over a decade now and the one key reason for using any Ad Blocker is the amount of irrelevant ads being served by the advertisers and publishers.
No, I don’t want to see an ad of how I can make $1,500 per month by just doing some random work, or I don’t want to loose fat in 30 days. They are irrelevant to me and I still see them on some of the blogs or online publishing websites I regularly use.
There are a few top reasons why people are using Ad Blockers:
- Too many ads. There are 78% more ads on the internet than it was 2 years ago.
- Scammy ads.
- Irrelevant ads
- Ads occupying too much space on the screen
- Slow speed of the web page
- Ads containing viruses
- Video ads while reading something
- Too personalised ads
Ad Blocker have always been a problem for marketer because they can’t reach their audiences. Ad Blockers alone are causing around $50 Billion in loss to Advertisers and Publishers.
Even tech giants like Apple and Android also announced that they will employ a default Ad Blocking program to block spammy and scammy advertisements on the user’s devices as the online scam cases have been increasing